M&A 101: Understanding Common Deal Structures in MSP Transactions

When navigating the sale of a Managed Service Provider (MSP), it’s crucial to understand the various deal structures that can be employed. It’s important to note that these structures are not mutually exclusive. In most cases, a single deal will include a combination of elements tailored to meet the needs of both the buyer and seller. Here’s a breakdown of the most common components that can be mixed and matched to create a balanced deal.

Cash at Close

Cash at close is cash in your bank account on the day of the close.

  • Why It’s Used: Offers simplicity and immediate payment to the seller.
  • Seller Benefits: Ensures part of the payment is received without dependency on future business performance.
  • Seller Drawbacks: Misses out on potential upside if the business grows significantly after the sale.
  • Key Consideration: Understand tax implications and fees to maximize the net proceeds.

Earnout

An earnout is a contingent payment structure where part of the purchase price is dependent on the business meeting specific performance targets after the sale.

  • Why It’s Used: Bridges gaps in valuation when the buyer and seller have differing expectations of future performance.
  • Seller Benefits: Opportunity to receive additional payment based on the MSP’s continued success.
  • Seller Drawbacks: Risk of not receiving the full payout if targets are not met or disagreements arise over the metrics.
  • Key Consideration: Clearly define targets and tracking to ensure fair measurement.

Equity Roll

An equity roll allows sellers to reinvest a portion of their proceeds into the acquiring entity, maintaining a minority stake in the business post-transaction.

  • Why It’s Used: Aligns the seller’s interests with the growth and success of the MSP after the sale.
  • Seller Benefits: Retains a share in future gains as the business grows under new ownership.
  • Seller Drawbacks: Reduced control over business decisions and exposure to risks associated with new ownership.
  • Key Consideration: Negotiate governance rights, share classes, and exit strategies.

Seller Note

A seller note acts as a loan from the seller to the buyer, enabling a portion of the purchase price to be paid over time.

  • Why It’s Used: Closes funding gaps and can lessen the immediate tax burden on the seller.
  • Seller Benefits: Provides a steady income stream through interest payments and may expedite the transaction.
  • Seller Drawbacks: Carries credit risk, as repayment depends on the buyer’s ability to meet financial obligations.
  • Key Consideration: Secure favorable terms, including interest rates and protective covenants.

Escrow

An escrow is a portion of the sale price set aside and held by a third party for a specified period to protect against unforeseen liabilities or breaches of the agreement post-closing.

  • Why It’s Used: Provides security to the buyer in case of any unexpected issues arising after the sale.
  • Seller Benefits: Receives held funds after the escrow period if no claims are made.
  • Seller Drawbacks: Potential delays in receiving full payment and possible disputes over fund release.
  • Key Consideration: Limit the size and duration of the escrow to minimize holdbacks.

Working Capital Adjustments

Working capital adjustments help ensure that the MSP is transferred with enough assets to operate smoothly. A working capital peg is a mutually agreed-upon target amount of working capital (e.g., cash, receivables, payables, inventory) that the seller must deliver at the closing of the deal. The peg is set during negotiations to ensure that the buyer receives a business that is adequately capitalized and not underfunded or over-leveraged when ownership transfers. Working capital adjustments add or subtract compensation from the deal so the business is turned over at the predetermined peg.

  • Why It’s Used: Maintains financial stability post-acquisition by ensuring sufficient working capital.
  • Seller Benefits: Can avoid disputes if the working capital is properly defined.
  • Seller Drawbacks: Unexpected adjustments may reduce sale proceeds.
  • Key Consideration: Clearly outline working capital targets and measurement methods at closing.

In many MSP transactions, a combination of these structures is employed to balance risk, reward, and cash flow. For example, a deal may include cash at close, an escrow for contingencies, a seller note to bridge financing, and an earnout to capture future growth potential. Understanding the blend of these elements and how they can work together is crucial for a successful transaction.

If you’re exploring the sale of your MSP and want to discuss which structures may be right for your situation, don’t hesitate to reach out to here.